How a Marketing Agency Reduced Costs and Gained the Flexibility to Scale
A fixed cost production model limited this agency’s potential – VMG helped them cut costs by 50%, expand their services, and drive more revenue for themselves and their clients.
This award-winning marketing agency has a strong reputation for delivering campaigns that make an impact. But prior to partnering with VMG, their production model was under pressure.
Maintaining an in-house team was proving costly and inefficient during slower periods. The agency’s leadership knew they needed a more cost-effective, flexible way to deliver high-quality creative and production work.
What We Delivered: A Flexible, Full-Service Solution
VMG stepped in to replace the fixed cost setup with a leaner, more flexible model. VMG built a modular team structure that could scale up or down with the agency’s needs – ensuring it always had the right level of support at any given time.
With VMG’s full-service solution, the agency now has:
- A 50% Reduction in Costs: Replacing their in-house, fixed-cost creative department with a smaller, right-sized VMG team that cut expenses while boosting output.
- Expanded Capabilities & Offerings: The agency can now deliver digital media campaigns – opening the door to new opportunities and revenue streams.
- High-Quality Creative: With VMG’s support, the agency can now deliver higher volumes of work across more clients – all while maintaining consistently high-quality creative, from direct mail pieces to digital assets.
- New Revenue Opportunities: With an expanded range of services, the agency can now confidently pitch – and is winning – new projects that were previously not practical to pursue.
Not Just a Vendor, But a True Partner
The agency and VMG have built a strong strategic partnership, often brainstorming solutions together, co-developing strategies for clients, and building custom workflows that truly work.
This partnership has transformed a static and limited production setup into a scalable, cost-effective model. The agency not only improved efficiency but also expanded their capabilities and revenue.
“The organization and communication from the team has been great, and the flexibility has been superb… We truly appreciate the partnership.” – The agency
Today, the agency can confidently say ‘yes’ to more prospects and complex client needs, knowing they have a partner who delivers – consistently, flexibly, and at scale.
