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Less is More: Everlane’s Decision to Consolidate Suppliers & Boost Quality

Learn how choosing the right supplier partner can unlock new levels of efficiency, quality and growth for your brand.

Everlane knows that high-quality photography is crucial for creating a compelling online shopping experience and driving sales. So when their product images weren’t meeting their standards, they knew they had to make a change.

The Quality Gap: Expectations vs. Reality

Before we took over their eCom PDP imagery, Everlane had another vendor handling it, while we focused on their editorial work. The difference in output between their two vendors quickly became obvious.

Everlane had provided their other vendor with brand guidelines* and expectations, but without a dedicated team on their account, crucial details were overlooked, leading to disappointing results and hours spent on revisions.

We were having to revise 75-80% of the images, sometimes even all of them,” recalls an Everlane team member. “We were spending 6-8 hours every week just giving feedback on retouching.”

This wasn’t just frustrating – it was bad for business. Low-quality, inconsistent visuals can confuse customers, making them question the true appearance of products and whether they can even trust the brand.

Streamlining with VMG for Quality and Consistency

Everlane made the smart move to consolidate their visual needs with VMG, bringing editorial and eCom PDP imagery under one roof.

The change for Everlane has been remarkable: Everything seems to be working great! It is so much better to have that human interaction. Jayson is super responsive.”  We’re proud to be a part of their ongoing success story. 

At VMG, we’re more than just a service provider. We’re your partner, invested in your success. We take the time to understand your business, your brand, and your goals, so we can deliver high-quality, consistent imagery that builds customer trust and strengthens your brand’s reputation.

With experience retouching images for over 150 iconic magazines and numerous global retailers, we know how to make your products shine. See for yourself – explore some of our work here.

Not happy with your product photos or videos? Feeling stuck with your current provider? Let’s talk. We’ll help you showcase your products in a way that makes customers want to buy, freeing you up to focus on what you do best! 

*Check out our top tips for creating an effective retouching guideline