Everlane: Raising the Bar on Quality Across eCommerce and Editorial

See how Everlane tackled quality and revision challenges across its eCommerce imagery by bringing the work to a production partner already trusted with its editorial content. 

When Everlane’s eCom product imagery wasn’t consistently meeting its standards, the impact went beyond image quality. Their team was spending hours every week reviewing and feeding back on retouching — and they knew something needed to change.

The Quality Gap: Expectations vs. Reality

Before we took over Everlane’s eCom PDP imagery, another vendor was handling that work while VMG focused on their editorial imagery. The difference in output between the two vendors quickly became clear.

Everlane had provided its eCom vendor with brand guidelines* and clear expectations. But without a dedicated team on the account, important details were being missed — leading to repeated revisions and more work for Everlane’s internal team.

“We were having to revise 75-80% of the images, sometimes even all of them,” recalls an Everlane team member. “We were spending 6-8 hours every week just giving feedback on retouching.”

Streamlining with VMG for Quality and Consistency

Everlane decided to bring its eCom PDP imagery to VMG, alongside the editorial work we were already handling.

That brought two very different types of imagery together with a team that already understood the brand — from eCom production to more considered editorial work.

And for Everlane, the difference has been clear:

“Everything seems to be working great! It is so much better to have that human interaction. Jayson is super responsive.” 

Why the Right Partner Matters

Consistent, accurate product imagery matters beyond the production process. It helps customers understand what they’re buying, builds confidence in the product, and protects the visual consistency of your brand.

Getting there at scale takes more than technical retouching expertise. It takes a team that understands your brand, applies your standards consistently, and can work across different types of imagery without creating more work for your internal team.

With experience retouching images and videos for more than 150 iconic magazines and numerous global retailers, VMG brings that combination of production expertise, brand understanding, and creative capability to every partnership. Explore some of our work here.

Looking for a production partner that understands your brand and what your team needs? Let’s talk. 

*Check out our top tips for creating an effective retouching guideline