Case Study: US leading magazine publisher moves away from freelancers to save 80% in design costs.

With aggressive newsstand prices putting pressure on costs, driving cost-savings was deemed critical by US-based magazine publisher. VMG assisted by exploring design solutions outside of their US freelancer network, saving 80% in design costs.
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Full-time designers
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Reduction in freelancer costs

The goal.

Leveraging their existing archive from their global brands as well as old “evergreen” content, a magazine publisher wanted to cost-effectively launch all new special interest publications.

The challenge.

With aggressive news stand prices, the publisher was challenged to drive cost-savings by exploring design solutions outside of their US freelancer network. 

The results.

Dedicating 2 designers, VMG was able to help the publisher reduce what used to be a freelancer design cost by approximately 80%.

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