Immediate: An Apple News Revamp Built for Better Engagement
Seamless publishing, stronger branding, and improved discoverability — all from an Apple News workflow built to drive engagement.
Immediate is one of the UK’s most well-known publishers, home to market-leading brands, including Good Food, Radio Times, and BBC Gardeners’ World Magazine.
With a reputation for high editorial standards and premium content, Immediate needed their Apple News presence to reflect the same level of quality their audiences have come to expect across all their channels. They partnered with VMG to improve discoverability and engagement on the platform.
What We Delivered: A Smarter Apple News Workflow
VMG rebuilt Immediate’s Apple News feeds from the ground up, with a focus on brand consistency, functionality, and monetization.
With VMG’s 24/7 web-feed solution, Immediate now has:
- Boosted Engagement & Lead Generation: Smart widgets automatically inject relevant calls-to-action for newsletter signups, “follow us” prompts, and app downloads.
- Cleaner, Consistent Publishing: Custom-designed templates ensuring content is always on-brand and of high quality.
- Enhanced Functionality: Full multimedia capabilities to embed videos and graphics.
- Improved Content Discoverability: Better content categorization providing readers an easier way to browse articles.
- Monetization & Attribution: Built-in affiliate tracking ensuring revenue performance is properly attributed.
The Immediate team also benefits from full editorial control, allowing them to publish content on their own terms. Meanwhile, the VMG production team handles quality control, fixes any issues before they go live, supports ad hoc requests, and provides multi-platform distribution to publish content not just on Apple News, but also on other distribution channels, including MSN and Immediate’s social media channels.
The Result: A Stronger Partnership and Seamless Publishing at Scale
With everything handled by VMG, Immediate’s team can focus on what they do best: creating the quality, trusted content their readers love.
VMG took the operational load off their plate, ensuring every post is polished, on-brand, and optimized for performance. VMG now powers the Apple News presence for several of Immediate’s brands. Reliable, on-brand, and built for engagement – this is Apple News done right!
Looking to improve discoverability and engagement for your digital content? Check out our full range of digital publishing solutions here.
